BFM 89.9
The Business Station
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43 mins
People go to malls with the intention to spend, but how do you get them into your store? Enter Lantern Media. With their network of AI and facial recognition tech-enabled LED screens in malls across the Klang Valley, listen to how Lantern Media are helping their partners and brands track and drive engagement, and grow their ROI.
Presenter: Audrey Raj
Producer: Audrey Raj
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