Right now, many people are unable to celebrate with their loved ones in the traditional way. Lockdown restrictions and physical distancing remove a lot of joy and sharing from the celebration equation. So how do you still reach out with a nice, safe gesture? Ryo Okubo, director of Giftee Malaysia, discusses the concept of eGifting and how virtual gifts can benefit both the consumers and the merchants.

Image Credit: S-Design1689 | Shutterstock

Produced by: Christine Wong

Presented by: Christine Wong

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  e-commerce,  vouchers,  digitalisation,  subsidiary,  Personal Finance,  Personal Development,  Managerial Resources/Development,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrpreneurship