BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Failing Forward: Product-Market Fit

Failing Forward: Product-Market Fit

Keong Chun Chieh , Founder of IGL Coatings | Renuka Sena, Proficeo

28-Jun-20 10:00

Failing Forward: Product-Market Fit

Many companies struggle to get their business off the ground in Malaysia. This was the case for IGL Coatings and its founder Keong Chun Chieh, who discovered the hard way that sometimes it might be better for local startups to market their products overseas first before bringing it home. We discuss Product-Market Fit, the ‘West to East Strategy’ and if the “Malaysia First” concept could be limiting your company’s growth.

Click here for more episodes of Failing Forward. 

Produced by: Audrey Raj

Presented by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  entrepreneurshipfailuresmetricsgoing globalexportingproduct market fitEntrepreneur interviewsPersonal FinancePersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/Development


Business
Money
Life

Share this podcast




Play / Pause

Listen now :

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Kiran Jethwa, Founder & CEO of Fumase

10:30 AM

One Goal At A Time - Goh Miah Kiat, CEO, Karex

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Live & Learn

3:05 PM

Good Things

tbc; tbc

4:05 PM

Health and Living

Doctor in the House: World Polio Day - Malaysia Ends Polio

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

On The Ball

9:00 PM

A Bit of Culture

10:00 PM

The Flow