BFM 89.9
The Business Station
Failing Forward: Product-Market Fit
28 mins
·
10:00, 28 Jun 2020
·
Recommended
Many companies struggle to get their business off the ground in Malaysia. This was the case for IGL Coatings and its founder Keong Chun Chieh, who discovered the hard way that sometimes it might be better for local startups to market their products overseas first before bringing it home. We discuss Product-Market Fit, the ‘West to East Strategy’ and if the “Malaysia First” concept could be limiting your company’s growth.
Presenter: Audrey Raj
Producer: Audrey Raj
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