BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Finding The Right Influencer With Modello

Finding The Right Influencer With Modello

Same Tham, co-founder and CEO of talent platform Modello

23-Nov-20 10:00

Finding The Right Influencer With Modello

In the era of Instagram, YouTube, and TikTok, influencers have become one of the most aspirational jobs. In a 2019 report by research firm Morning Consult, 86% of Gen Z and millennials surveyed would post sponsored content for money, and 54% would become an influencer given the opportunity. But how do new talents make themselves open to these opportunities, and how do brands find the right people to represent them? Same Tham, co-founder and CEO of talent platform Modello, discusses this and more.

Produced by: Christine Wong

Presented by: Christine Wong


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  social mediainfluencersKOLsmarketing strategyPersonal FinancePersonal DevelopmentManagerial Resources/Development


Business
Money
Life

Share this podcast




Play / Pause

Listen now :

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

POTP Epi417 - Most Successful Pop Superstars Of All Time; Patrick Teoh

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit and Sense (REPEAT)

What You Should Know Before Being A Guarantor; Farah Shuhadah Razali, Partner (Dispute Resolution), Zul Rafique & Partners

1:30 PM

The Property Show (REPEAT)

Property Of The Eternal Kind; Melvyn Laang, General Manager for Business Development, Nirvana Asia Group | Kenny Hoo, Founder & Chief Researcher, Good Feng Shui Geomantic Research

2:00 PM

Cruise Control (REPEAT)

The Volkswagen Arteon Is Indeed Here And You Should Buy One; Daniel Fernandez, dsf.my

3:00 PM

By the Book (REPEAT)

Bibliography - Stephen King

4:00 PM

The Bigger Picture (REPEAT)

How Do I Make Sense of the Data on COVIDNow?; Assistant Professor Dr Farhan Rusli, Public Health Medicine Specialist, International Islamic University Malaysia

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Taman Tugu - From Dumping Ground to Public Park; Calvin Jacob (Executive Director, Taman Tugu) and Tracey Surin (Head of Fundraising, Activation & Communications, Taman Tugu)

7:00 PM

Take Five (REPEAT)

8:00 PM

The Flow (REPEAT)

9:00 PM

The Selector