What does a fresh graduate do when he’s asked to run the family’s gold jewellery business? He embarks on a digital transformation. 22 year-old Founder and Director of MS Jewels, Eric Leong talks to us about taking a traditionally offline business online, trusting your gut, and dealing with unexpected success.

Produced by: Audrey Raj

Presented by: Audrey Raj

Tags:  entrepreneurship, ecommerce, logistics, family business,  Internet, e-Business, e-commerce