BFM 89.9
The Business Station
Recommended
31 mins
43 mins
When people tell you to “measure your marketing”, they never say what exactly you need to measure - so how do you know if you or your staff are actually performing? Jeevan Sahadevan introduces 7 simple key performance indicators (KPIs) marketers can use to measure exactly how well a marketing campaign is performing.
Presenter: Freda Liu
Producer: Christine Wong
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