BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Marketing ‘No Nonsense’ Skincare

Marketing ‘No Nonsense’ Skincare

Yeo Shu Yi, A La Carte

01-Dec-20 10:00

Marketing ‘No Nonsense’ Skincare

Making a name for yourself in a space that’s dominated by international giants isn’t easy, but Yeo Shu Yi, founder of A La Carte, is convinced she can do it by sticking to her beliefs and principles about the skincare industry. Shu Yi speaks to us about marketing her ‘no nonsense’ line of cosmetic products, deciding on a relatively affordable price range, and allowing the quality of A La Carte to promote itself instead of relying on big advertising campaigns.

Produced by: Arvindh Yuvaraj

Presented by: Arvindh Yuvaraj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  InvestingCOVID-19millennials. Standard Charteredsurvey





Play / Pause

Listen now : The Selector

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

Ep548

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit & Sense (REPEAT)

The Muslim Pilgrim's Progress: Planning For Umrah Or Hajj; Suraya Zainudin, Financial Blogger, Ringgit Oh Ringgit

1:30 PM

The Property Show (REPEAT)

Club Med Leading the Way In Green Resorts; Rachael Harding, CEO, East and South Asia & Pacific, Club Med | Gregory Lanter, Chief Development and Construction Officer, Club Med

2:00 PM

Cruise Control (REPEAT)

Max Fun in the Maxed Out Isuzu D-Max X-Terrain; Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

Marketing Mojo (REPEAT)

Don’t Get Distracted by Tech, The Consumer Is Key; Mário Braz de Matos, Co-founder and Managing Partner, Flying Fish Lab

4:00 PM

The Bigger Picture (REPEAT)

The Real Problem: Inequality, Not Refugees; Dr Melati Nungsari, Prof of Economics, Asia School of Business

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

Birds For Mangroves!; Ashley Yeong, Environmental Journalist, Macaranga | Wong Siew Lyn, Editor and Co-founder, Macaranga | Dato' Dr Amar-Singh HSS, Editor, Malaysian Bird Report

7:00 PM

Back To Back (REPEAT)

Ep111 - Sabrina Carpenter

9:00 PM

The Selector