With retailers big and small fighting for consumer attention and spend online, how do you stand out from the crowd? We speak to Founder and Creative Director of Nala Designs, Lisette Sheers about how to shift your loyal offline customers online, how to keep them engaged on various platforms and strategies to keep them coming back for more.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Tags:  GoBiz,  O2O,  customer engagement,  customer retention,  content creation,  Personal Finance,  Personal Development,  Managerial Resources/Development