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Predicting Future Shopper Behavior With Nielsen
23 mins
·
10:00, 5 Apr 2019
·
Recommended
Nielsen’s new SmartStore - a VR-powered application that studies shopper behavior in a realistic environment - plans to change the way retailers understand their customers and plan successful campaigns ahead of time. It allows retailers to plan on future data, instead of relying on old research.
Presenter: Arvindh Yuvaraj
Producer: Arvindh Yuvaraj
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