Powering Through The Pandemic: The Future of ‘Big Bad Wolf’
Andrew Yap, Co-Founder of BookXcess
BookXcess is known for 3 things - discounted books, signature outlets, and its annual Big Bad Wolf massive book sale. In fact, it’s the largest book sale in the world. But with COVID-19 throwing everyone a curveball, companies like BookXcess need to figure out how to navigate this new world in which social distancing is the norm. We speak to Andrew Yap, co-founder of BookXcess, about aggressive marketing strategies, going online, and the idea that the pandemic may have forced them to grow into a stronger company.
Produced by: Arvindh Yuvaraj
Presented by: Arvindh Yuvaraj
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