Retail has thrived on data analytics by learning about their consumers in ways that were previously inaccessible. But after being blindsided by the COVID-19 pandemic, how can retailers and businesses once again use data to their advantage and begin the recovery process? We speak to Vernon Chua, retail data expert and CEO of Innergia Labs, about the role of data in a post-pandemic retail landscape, as well as lessons to be learned from this crisis moving forward.