Have you ever wondered what purpose the stickers on your fruits actually have? Turns out generally they’re just used for labelling, but Zhafri Zainudin, CEO, co-founder, and inventor of Stixfresh, has created a sticker designed to be the solution to fruit waste worldwide. He talks about expansion obstacles, crowdfunding success, and how a Seremban boy found himself a headquarters in Seattle.

Produced by: Christine Wong

Presented by: Freda Liu

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  food,  preservation,  sticker,  stixfresh,  waste,  zero waste,  Consumer Goods/Services,  Personal Finance,  Personal Development,  Managerial Resources/Development