Experts say Covid-19 has made a lasting impact on the beauty industry, and players will need to reassess their digital strategies, and focus on cross-collaboration and sustainability.

One homegrown cosmetics brand that does all this really well - is Lip & Co Beauty. We speak to founder Kelvin Tan about how the company's ethos has helped them weather this storm.

Produced by: Audrey Raj

Presented by: Freda Liu and Audrey Raj

Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  covid-19,  coronavirus,  MCO,  movement control order,  lip and co,  beauty,  Consumer Goods/Services,  CEO/Business leaders,  Economy, Markets,  Entrepreneur interviews,  Personal Finance,  Personal Development,  Managerial Resources/Development,  Entrepreneur Resources/Development,  SME,  Markets,  Business Analysis,  Trends and Forecasts,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship