BFM 89.9
The Business Station
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Mulah is originally a homegrown customer relationship management company, with Mulah Rewards as an additional loyalty rewards program started in 2017. With many of their clients being primarily from the F&B industry, Mulah had to find an alternative use for the structure they’d put into place for their CRM.
We managed to get co-founder Nicholas Kai to explain more about how they turned their rewards program into a contact tracing solution for their clients, which you can access at https://www.covid19registry.com.my/
Presenter: Richard Bradbury, Arvindh Yuvaraj and Christine Wong
Producer: Christine Wong
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