BFM 89.9

Podcast  >  Enterprise  >  Open For Business  >  Why Values Are Vital

Why Values Are Vital

Sheila Singam

25-Feb-19 10:35

Why Values Are Vital

Values, when translated into workplace behaviours, can help to create an organisational culture that presents a sound basis for branding. And branding should reflect the corporate culture, which in turn should positively impact both internal and external stakeholders and connect with them at both a functional and emotional level. On a personal level, we should all be living lives that are aligned with our individual value systems. If we are in conflict with our inner values, it can cause dissonance within us, a sense of unease, which in the long term will lead to dissatisfaction, relationship issues and a host of other issues. It’s the last Monday of the month and as usual, Human Equation founder Sheila Singam sheds some insight on values as a driver for branding, both personal and corporate, through some case studies.

Produced by: Christine Wong

Presented by: Freda Liu


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  brandingRaise Your GamevaluessatisfactionPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/DevelopmentPersonal DevelopmentEntrepreneurship


Business
Money
Life

Share this podcast




Play / Pause

Listen now : A Bit of Culture

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Yukontorn ‘Vickie’ Wisadkosin, President of ASEAN and APAC Distributor Markets, Ford Motor Company

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Rudy Malik & Intan Razak, Co-founders, Music Mountain

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

Rudy Malik & Intan Razak, Co-founders, Music Mountain

1:00 PM

The Breakfast Grille Repeat

Yukontorn ‘Vickie’ Wisadkosin, President of ASEAN and APAC Distributor Markets, Ford Motor Company

2:05 PM

Front Row

The Selfishness of Selflessness

2:35 PM

Front Row

掘失 (jue shi) The Hidden Tune

3:05 PM

Good Things

Elizabeth Cardosa - The Value of Heritage Is Seen Only In Its Absence

4:05 PM

Health & Living

Doctor in the House: Why Is Malaysia Backsliding In HIV Progress?

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

Just For Kicks

9:00 PM

A Bit of Culture

10:00 PM

Track By Track