When Pestle & Mortar first started, it was a traditional brick and mortar business, focused simply on building a brand. Today, it is about keeping the hype up and customers wanting more. We meet with Co-Founder Hugh Koh, who talks us through some of the ups and downs of the last decade - and how the P&M brand has pivoted to stay relevant. 

Check out the entire Wisdom From The One-Ders series below:

- Roshan Thiran, Leaderonomics

- Bryan Loo, Loob Holdings

- Joel Neoh, Fave