Crowdfunding is a concept that at first glance seems risky, both from the project creator and project funders’ perspectives. But what if, in supporting a project, you were guaranteed an incentive or reward? Umadx is a crowdfunding platform that operates on the philosophy that giving works both ways. Founder & CEO, Richard Ko talks about the two-tier crowdfunding model and the intricacies of Asian crowdfunding culture.

Produced by: Christine Wong

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Tags:  Enterprise,  Umadx,  Umadx Online,  Richard Ko,  crowdfunding,  two tier crowdfunding,  Asian crowdfunding culture,  CEO/Business leaders,  Managerial Resources/Development,  Entrepreneur Resources/Development