Giving Cashlessness A Boost
Christopher Tiffin, CEO, Boost
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Is Malaysia ready to be a cashless society? The guys behind Boost App say it is, and they’re doing everything they can to take cashlessness mainstream in the local scene. We speak to Christopher Tiffin, CEO of Boost, about Malaysia as a cashless society, the growth spurt that Boost is enjoying at the moment, and the challenges of growing Boost in a more physical-cash-based society.
Produced by: Richard Bradbury
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Tags: Boost app, cashless society, virtual money, tokens, vouchers, rewards, online payments, e-wallet, digital wallet