BFM 89.9
The Business Station
'The Best Marketing Case Study Ever'
33 mins
·
10:00, 9 May 2017
·
Recommended
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Angeline Teh managed to sit down with marketing guru David Meerman Scott who followed the US Presidential Election for 18 months. He explains the very different methods in which the candidates communicated with their potential voters, how he managed to get a selfie with Hillary Clinton and how, according to him, the campaign was the ‘best marketing case study ever’.
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