When a crisis strikes, there’s not a moment to lose. Many organisations have found their reputation in a compromised position when fake news or untruths are spread pervasively on social media. The consequences can be damaging to say the least because the virality of the news now has the potential to reach a wider audience. Most companies or organisations find themselves unprepared, and because of this suffer the consequences. So how do we handle these crisis better or pre-empt them?