We take a flavourful dive into the world of Korean fried chicken with Terry Goh, CEO of KyoChon Malaysia. From its South Korean roots in 1991 to its Malaysian debut in 2014, KyoChon has become a household name in Malaysia’s F&B scene, now boasting 36 outlets nationwide. Terry shares the story behind the brand’s expansion into Malaysia, the strategies that fueled its rapid growth, and how KyoChon continues to stand out in an increasingly crowded and competitive market.