Up The Ante - Marketing for a Homegrown Brand
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When a business is formed out of a hobby, it’s not uncommon to reach a plateau where business growth becomes stagnant. Atara Racing has been in business for six years, but despite extending their line of designer car rims, they have hit a wall in reaching their consumers. Lee Jia Ping walks through the branding fundamentals to first understand who are they targeting.
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Tags: up the ante, open for business, Atara Racing, ThinkCity, Lee Jia Ping, Danny Foo, Alie Said, funding, marketing, motorsports