BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Up The Ante - Marketing for a Homegrown Brand

Up The Ante - Marketing for a Homegrown Brand

26-Oct-15 14:41

Up The Ante - Marketing for a Homegrown Brand

When a business is formed out of a hobby, it’s not uncommon to reach a plateau where business growth becomes stagnant. Atara Racing has been in business for six years, but despite extending their line of designer car rims, they have hit a wall in reaching their consumers. Lee Jia Ping walks through the branding fundamentals to first understand who are they targeting.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  up the anteopen for businessAtara RacingThinkCityLee Jia PingDanny FooAlie Saidfundingmarketingmotorsports





Play / Pause

Listen now : The 6AM Stretch

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Tony Nash, CEO, Complete Intelligence

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Adrian Chew, ASEAN AI and Data Leader, EY

7:45 AM

Morning Brief

Ahmad Maghfur Usman, Equity Analyst, Nomura Malaysia

8:00 AM

The Breakfast Grille

Manu Bhaskaran, Founding Partner & President, Centennial Asia Advisors

8:30 AM

Morning Brief

Dr. Rachel Gong, Deputy Director, Khazanah Research Institute

8:45 AM

Morning Brief

Dr Syaza Shukri, Associate Professor, International Islamic University of Malaysia (IIUM)

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Isaac Kon, CEO and Founder, Heytech Sdn Bhd

11:05 AM

Resource Centre

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

Michael Freese, Professor of Management, Asia School of Business

1:00 PM

The Breakfast Grille Repeat

Manu Bhaskaran, Founding Partner & President, Centennial Asia Advisors

2:05 PM

Front Row

tbc

2:20 PM

Front Row

tbc

3:05 PM

Good Things

Native Allies; Daniel Teoh, Founder, Native

4:05 PM

Health & Living

Why A New TB Vaccine Is An Investment Worth Making; Dr Allison Portnoy, Assistant Professor of Global Health, Boston University School of Public Health

5:00 PM

The Evening Edition

7:05 PM

The Evening Edition

7:30 PM

Just For Kicks

9:00 PM

A Bit of Culture