MyBump was a voila moment that sprung up one day while being stuck in traffic. What if there was a way to leverage on the amount of cars we stare at on the road...by putting product placements on them? By incorporating company-sponsored ads on bumper stickers, MyBump creates a platform for brands to spread awareness, while drivers can make money while they’re on the road. Dhanish and Nadia, co-founders of MyBump, share insights on this simple yet ingenious concept, how they decided on such a startup, and all the bumps (pun definitely intended) along the way.