Insurtech platform Ouch! started as a distribution platform for insurance products such as medical, motor, home, travel, and life, but has now moved away from that, atleast for now.

Supported by their fully-subscribed six-figure pre-Series A round and previous RM1.5 million seed round in 2021, Ouch launched its first in-house product - a digital takaful product called Pusara Pro, marking its entry into the takaful market as the first digital takaful operator in Bank Negara Malaysia’s Regulatory Sandbox.

On this episode of Open for Business, you will hear about what inspired this venture, how they’re going to compete with the sizable incumbents in the insurance space, and why they’ve decided to make their own in-house insurance products with CEO Shazy Noorazman.