BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Pilgrim’s Focus on Brand Building, Path to $70 Million in Revenue, And IPO Ambitions

Pilgrim’s Focus on Brand Building, Path to $70 Million in Revenue, And IPO Ambitions

Anurag Kedia, Co-Founder, Pilgrim

22-Nov-23 10:00

Pilgrim’s Focus on Brand Building, Path to $70 Million in Revenue, And IPO Ambitions

Pilgrim is an Indian-based, all natural, vegan, direct-to-consumer (D2C) skincare startup brand that has caught the attention of some prominent investors. Just two months ago, Vertex Ventures, Fireside Ventures and Narotam Sekhsaria Family Office, were part of Pilgrim’s $20 million Series B funding round, which will help them accelerate the company’s growth in India.

Having generated $9.59 million in revenue in the last financial year, the company is expecting 3X growth to hit around $30 million in the next financial year, and another 2X growth to achieve $60-70 million the year after. It is also expecting to hit profitability next year.

All that and more in this conversation with Anurag Kedia, the co-founder of Pilgrim. We explore Pilgrim’s origins and growth story, insights into how to build a consumer beauty brand while optimising your marketing budget, as well as future plans including the path to profitability and IPO thoughts.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneurs

Tags:  ofbbb2023Series BbrandingDirect-to-Consumerperformance marketingmarketingstartupIndian Startup





Play / Pause

Listen now : Health & Living: Public Health: Diabetes - Get More Than You Bargained...

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank

7:15 AM

Morning Brief

7:30 AM

Morning Brief

Saktiandi Supaat, Head of FX Research, Global Markets, Maybank Group

7:45 AM

Morning Brief

Dr Rafidah Abdullah, Consultant Nephrologist, Hospital Putrajaya

8:00 AM

The Breakfast Grille

H.E Dr. Joachim Bergström, Ambassador of Sweden to Malaysia

8:30 AM

Morning Brief

Deepa George, Managing Consultant, MYHRC Services

8:45 AM

Morning Brief

Dato' Seri Wong Siew Hai, President, Malaysia Semiconductor Industry Association

9:00 AM

Opening Bell

9:15 AM

Opening Bell

Jesse Liew, Chief Investment Officer, Fixed Income, Principal Southeast Asia

9:35 AM

Ringgit & Sense

Nor Fazlina, Chief Executive Officer, Maybank Trustees Berhad

10:05 AM

Open For Business

Ooi Boon Sheng, CEO, Web Bytes

11:05 AM

Tech Talk

Praveen Kumar, Vice President for Asia Pacific at Rocket Software

12:00 PM

Enterprise Explores

Norman Vanhaecke, Group CEO, Cradle Fund

1:00 PM

The Breakfast Grille Repeat

Megat Zariman, President, Velesto Energy Bhd

2:05 PM

Beyond the Ballot Box

Unpacking the Israel-Iran Conflict, Dr Assal Rad, Scholar of Middle East History

3:05 PM

Live & Learn

19 Cammies, And Counting! Low Ngai Yuen, President, Kakiseni

3:30 PM

Live & Learn

Sambut Gong with Gangsapura, Teuku Umar Ilany and Nur Diyana Nadirah, Founders, Gangsapura

4:05 PM

Health & Living

Public Health: Diabetes - Get More Than You Bargained For, Azrul Mohd Khalib, CEO, Galen Centre for Health and Social Policy | Dr Feisul Mustapha, Director, Perak State Health Department | Prof Dr Rohana Abdul Ghani, Consultant Endocrinologist, Universiti Teknologi Mara & President, Malaysian Obesity Society

5:00 PM

Top 5 At 5

6:00 PM

Inside Story

Talkback Thursday

7:05 PM

The Evening Edition

9:00 PM

I Love KL

10:00 PM

Back To Back