BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Open For Business  >  Reinventing Fire Safety Marketing

Reinventing Fire Safety Marketing

Brian Soo, Chief Innovation Officer, FireFighter Industry

27-Jan-23 10:00

Reinventing Fire Safety Marketing

Established in 1974, FireFighter Industry Sdn Bhd is a manufacturer of fire extinguishers and also a one stop fire safety service provider. They are also the only Malaysian fire extinguisher manufacturer with both ISO 9001 and ISO 14001 certifications. They’ve recently been the only business accepted into Endeavor Malaysia’s ScaleUp Program under Cohort 3. Interestingly, they are the only non-startup among the listing. We speak to Brian Soo, Chief Innovation Officer at FireFighter Industry to hear about the business and their fresh approach to marketing in a serious industry. 

Photo Credit: Facebook | FireFighter Industry

Produced by: Freda Liu

Presented by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingCorporatesSMEentrepreneurs

Tags:  Fire Extinguishersscale upendeavor


Share this podcast




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Sanja Sarma, CEO, Asia School of Business

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Cheryl Anne Low & Abhishek Bhattacharjee, Founders, NUDE The Zero Waste Store (Ikigai Enterprise)

11:05 AM

Tech Talk

Afizulazha Abdullah, CelcomDigi

11:35 AM

Tech Talk

Sheyantha Abeykoon, Boost

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Sanja Sarma, CEO, Asia School of Business

2:05 PM

Live & Learn

Law & Behold #50: Time for Reformasi of AUKU?

3:05 PM

Beyond the Ballot Box

tbc

4:05 PM

Health & Living

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

Keanu Reeves

9:00 PM

I Love KL

10:00 PM

Back To Back