The Jollibee Is Back
Dennis Flores, President, International Business EMEAA
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Malaysians know full well what it’s like to be proud of our food, but we’re not the only country in the Southeast Asian region to carry that pride. Our cohorts in the Philippines, for example, have taken the world by storm with their signature fast food chain, Jollibee. But Jollibee has entered the Malaysian market - and left it - once before. Why has the chain returned - and why now? Dennis Flores, president of international business of Jollibee, for Europe, the Middle East, Australia and of course, Asia, tells all.
Image Credit: Shutterstock | at.rma
Produced by: Christine Wong
Presented by: Christine Wong
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: business analysis, entrepreneurs, SME, trends and forecasts, markets, people and places, food
Tags: f&b, food and beverage, fast food, franchise, southeast asia, OFB-BossBoleh,