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The Tapping Tapir

24 mins·10:00, 11 Jun 2024
podcast image

The Tapping Tapir

24 mins
·
10:00, 11 Jun 2024
·

Guest: Ivan Lee (Co-Founder), The Tapping Tapir

We speak with Ivan Lee, Co-Founder of The Tapping Tapir, a Malaysian beverage company known for its unique range of artisanal sodas made from natural ingredients. The Tapping Tapir began its journey at local artisanal markets in Kuala Lumpur and has grown significantly since its inception.

Ivan shares insights on the challenges and opportunities of scaling a homegrown business in the post-pandemic world. We discuss strategies for navigating supply chain disruptions, maintaining product quality, and leveraging digital marketing to reach a wider audience.

Presenter: Richard Bradbury

Producer: Kishan Sivaswamy

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