BFM 89.9
The Business Station
Tipping The SKALE Towards In-Store Sales
23 mins·10:00, 14 Feb 2022
Tipping The SKALE Towards In-Store Sales
23 mins
·
10:00, 14 Feb 2022
·
Recommended
Guest: Yuet Whey Siah, Founder, SKALE
Launched in 2018, SKALE offers customizable solutions for large corporations and a self-service platform for SMEs, designed to drive shoppers to physical stores, triggering sales conversion and to collect relevant offline data such as shopper footfall, in-store sales, and first-party data. Founder Yuet Whey Siah elaborates on designing a go-to marketing solution for retailers, and her focus on enabling offline businesses to grow in-store sales at a time when everyone else has their sights set on e-commerce.
Image Credit: LS Retail
Presenter: Audrey Raj
Producer: Audrey Raj
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