Tipping The SKALE Towards In-Store Sales
Yuet Whey Siah, Founder, SKALE
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Launched in 2018, SKALE offers customizable solutions for large corporations and a self-service platform for SMEs, designed to drive shoppers to physical stores, triggering sales conversion and to collect relevant offline data such as shopper footfall, in-store sales, and first-party data. Founder Yuet Whey Siah elaborates on designing a go-to marketing solution for retailers, and her focus on enabling offline businesses to grow in-store sales at a time when everyone else has their sights set on e-commerce.
Image Credit: LS Retail
Produced by: Audrey Raj
Presented by: Audrey Raj
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Categories: business analysis, SME, entrepreneurs, markets, people and places, trends and forecasts, tech, technology
Tags: in-store, brick and mortar, retail, data, OFB-BossBoleh,