Understanding how to engage with the media and why it is so important is something that CEOs, especially in Asia, might overlook as a non-priority. However, media engagement can be beneficial to CEOs on multiple levels. Mark Laudi, managing director of Hong Bao Media and former CNBC Asia anchor explains how being media savvy can grow your business value.

Produced by: Christine Wong

Tags:  Raise Your Game,  Enterprise,  media,  media engagement,  CEOs,  CEO,  Mark Laudi,  Hong Bao Media,  CNBC Asia ,  Personal Development,  Managerial Resources/Development,  Entrepreneur Resources/Development,  Technology news, reviews