BFM 89.9

Podcast  >  Enterprise  >  Raise Your Game  >  Think Gamification: The 8 Core Drives

Think Gamification: The 8 Core Drives

Andrew Lau, Think Codex Sdn Bhd

22-Jan-18 10:00

Think Gamification: The 8 Core Drives

There are all sorts of efforts to increase either customer or employee engagement or motivation, some of which include marketing campaigns, attractive prizes, latest technology and even the best management practices. At the end of the day, Engagement and Motivation (E&M) should rely on the human factors. If you look at it, gamification as an industry has shown the ability to master human E&M. For example, the ability to get millennials right up to baby boomers to spend hours playing games daily. Is it just a great storyline, multiplayer capability or cool graphics? The science behind this is found in Octalysis – a framework that describes the 8 core drives of E&M. Think Codex CEO, Andrew Lau shares what the 8 core drives of human motivation and engagement are. These 8 core drives are based on a model called Octalysis by Yu-Kai Chou – who is a Taiwanese Gamification Expert who happens to also be the youngest guest lecturer in Stanford University.

Produced by: Freda Liu

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.


Tags:  enterpriseThink Gamificationemployee engagementmotivationgamificationOctalysis

Play / Pause

Listen now : The 6AM Stretch

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Datuk Idham Nawawi, CEO of CelcomDigi

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

What's the Focus

10:05 AM

Open For Business

Ernest Chew, Chief Financial Officer, Carro

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Front Row

2:05 PM

Front Row

2:20 PM

Front Row

3:05 PM

Good Things

4:05 PM

Health & Living

Doctor in the House

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

Just For Kicks

9:00 PM

A Bit of Culture

10:00 PM

Track By Track