BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Raise Your Game  >  Think Gamification: The 8 Core Drives

Think Gamification: The 8 Core Drives

Andrew Lau, Think Codex Sdn Bhd

22-Jan-18 10:00

Think Gamification: The 8 Core Drives

There are all sorts of efforts to increase either customer or employee engagement or motivation, some of which include marketing campaigns, attractive prizes, latest technology and even the best management practices. At the end of the day, Engagement and Motivation (E&M) should rely on the human factors. If you look at it, gamification as an industry has shown the ability to master human E&M. For example, the ability to get millennials right up to baby boomers to spend hours playing games daily. Is it just a great storyline, multiplayer capability or cool graphics? The science behind this is found in Octalysis – a framework that describes the 8 core drives of E&M. Think Codex CEO, Andrew Lau shares what the 8 core drives of human motivation and engagement are. These 8 core drives are based on a model called Octalysis by Yu-Kai Chou – who is a Taiwanese Gamification Expert who happens to also be the youngest guest lecturer in Stanford University.

Produced by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  enterpriseThink Gamificationemployee engagementmotivationgamificationOctalysis





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

A Bit of Culture (REPEAT)

Positivity In Peril; Kam Raslan | Dhanya Nair | Vernon Adrian Emuang

12:00 PM

I Love KL (REPEAT)

Trees - The Soul of Our City Landscape; Shuhana Shamsuddin, President, Pereka Bandar

1:00 PM

Best of Enterprise (REPEAT)

Serial Founder Robin Chase: Don’t Raise Venture Funding; Robin Chase, Co-Founder and Former CEO, Zipcar

2:00 PM

Popcorn Culture (REPEAT)

Stuff We Missed: Mrs Harris Goes To Paris

3:00 PM

GGWP (REPEAT)

Review - Crow Country; Jonathan Leo, Content Director, Kakuchopurei.com

4:00 PM

Pick Of The Pops

Ep547

6:00 PM

The Pulse (REPEAT)

Pulse Picks - Fred again..., Quantic, Moses Sumney, L’Impératrice