BFM 89.9
The Business Station
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34 mins
23 mins
8 mins
Creative ideas aren’t elusive magical unicorns. Rather, they are the result of seemingly unconnected dots that the mind makes- small but impactful insights that occur when we are open and engaged in the world. Keith Sawyer, author of Zig Zag identifies the 8 stages of the creative process, and explores how to tap into our own reserves of creativity.
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