What is crucial for running a successful business? Financial acumen - definitely. Marketing savvy - yes! But often people forget about another extremely important element that can boost every area of your business: creativity. Paul Fairweather, co-host of a podcast called ‘The Common Creative’ , shares his insights from his experiences in how to incorporate creativity into business practices. 

Produced by: Christine Wong

Presented by: Christine Wong

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Tags:  creativity,  innovations,  business,  mindsets,  business analysis,  SME,  entrepreneurship,  trends and forecasts,  personal finance,  personal development,  people and places