The e-commerce landscape is rapidly transforming, driven by technological advancements and changing consumer behaviours.

In this dynamic environment, market intelligence has emerged as a critical tool for businesses. It enables organisations to understand market trends, consumer preferences, and competitive dynamics, thereby enabling strategic decision-making.

With the rise of data analytics, companies can now leverage real-time insights to optimise their online presence, enhance customer experiences, and anticipate market shifts.

Speaking with us today on the shift towards more data-driven approaches in e-commerce and the importance of market intelligence in navigating the complexities of digital commerce is Annie Yao, the Head of Growth for Market Intelligence division at Flywheel.