Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor & Coach and  Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.

Produced by: Audrey Raj

Presented by: Audrey Raj

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Tags:  branding,  marketing,  microbusinesses,  logo,  advertising,  personal branding,  Aviation, Auto, Transport, Logistics,  Media, Marketing, Advertising,  Commodities, Agribusiness,  Consumer Goods/Services,  Industrial Goods/Services,  Economy, Markets,  CEO/Business leaders,  business analysis,  SME,  entrepreneurship,  trends and forecasts,  markets