Branding Is Indispensable
Alleena Abdullah, Founder, Yellow Tree Malaysia
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Branding. Many regard it as a buzzword rather than a bedrock. Alleena Abdullah, Brand Advisor & Coach and Founder of Yellow Tree Malaysia, joins us to discuss why branding is foundational to effective goal and market setting, PR efforts and ongoing success - not just for international and established entities, but for microbusinesses and underserved communities such as the orang kampung and home-based businesses.
Produced by: Audrey Raj
Presented by: Audrey Raj
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