BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Resource Centre  >  Brand Mashups For The Win

Brand Mashups For The Win

Kristy Yong, d.d. collective | Stan Chooi, Sometime by Asian Designers

11-Feb-20 11:00

Brand Mashups For The Win

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty. 

Produced by: Audrey Raj

Presented by: Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  FashionPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  marketing mojocobrandingbrand partnershipsretailecommercesocial mediadigital marketing





Play / Pause

Listen now : The Selector

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

Ep551; Patrick Teoh

12:00 PM

Bar None (REPEAT)

Road To Paris #4 - Ashley Lau; Ashley Lau

1:00 PM

Ringgit & Sense (REPEAT)

Financial Planning For A Career Change; Idham Idris, Director of Corporate Treasury Investment Services & Licensed Financial Planner, Wealth Vantage Advisory Sdn. Bhd

1:30 PM

The Property Show (REPEAT)

Termites - Massive Destruction, Small Package; Regine Lim, President, Malaysia Pest Management Association | Lim Say Piau, Entomologist

2:00 PM

Cruise Control (REPEAT)

Zoom Zoom Zoom Zoom, I Want the GAC GS3 EMZOOM; Daniel Fernandez, Managing Editor, dsf.my

3:00 PM

Enterprise Biz Bytes (REPEAT)

Rough Waters and Ripple Effects - Navigating Port Congestion; Captain K. Subramaniam, General Manager, Port Klang Authority

4:00 PM

The Bigger Picture (REPEAT)

Does the MADANI Branding Capture the Imagination of Young Malays?; Aziff Azuddin, Political Researcher, IMAN Research

5:00 PM

TED Radio Hour

6:00 PM

Earth Matters (REPEAT)

The ASEAN Declaration On The Right To A Safe, Clean, (Healthy) and Sustainable Environment; Max Han, Co-founder of Youths United For Earth (YUFE), and Representative, ASEAN Youth Forum | Roger Joseph Guzman, Environmental lawyer and Deputy Director, Asian Research Institute for Environmental Law

7:00 PM

Back To Back (REPEAT)

Ep114 - Lana Del Rey

9:00 PM

The Selector