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Brand Mashups For The Win

24 mins·11:00, 11 Feb 2020
podcast image

Brand Mashups For The Win

24 mins
·
11:00, 11 Feb 2020
·

Late last year, four like-minded local brands - d.d collective, Anak Rimba, Sereni & Shentel and sometime by Asian Designers - collaborated to release a collection of mom & child merchandise to raise awareness about endangered animals in Asia. We discuss why consumers are resonating with the brand partnership, and why this type of strong, sticky branding often leads to true customer loyalty. 

Presenter: Audrey Raj

Producer: Audrey Raj

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