Disrupting the Advertising Field
Sean Ter | Pey Ling
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Digital disruption. It’s the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. And like every other industry that has suffered or benefited from digital disruption - so has the advertising industry. Our friends from Innity Sdn. Bhd join us to discuss Google, Facebook and other disruptors in the advertising space, and some solutions moving forward.
Produced by: Audrey Raj
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Categories: Business Analysis, Entrepreneurship, Personal Development, Technology, Tech
Tags: MPPM, Malaysian Premium Publishers Marketplace, programmatic advertising, Digital marketing,