Do You Really Know Your Target Audience?
Jan Wong & Celine Ting, OpenMinds Resources
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As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.
Produced by: Audrey Raj
Presented by: Audrey Raj
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