BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Do You Really Know Your Target Audience?

Do You Really Know Your Target Audience?

Jan Wong & Celine Ting, OpenMinds Resources

25-Feb-20 11:00

 Do You Really Know Your Target Audience?

As Malaysians continue to spend billions on online shopping, Jan and Celine remind us just how important it is for digital marketers to identify the right target audience to get a slice of that lucrative pie. We also discuss how to find your customers touch points when it comes to e-commerce.

Produced by: Audrey Raj

Presented by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  marketing mojodigital marketingempathy maptarget audienceecommerceonline shoppingsocial mediaPersonal FinancePersonal DevelopmentManagerial Resources/Development


Business
Money
Life

Share this podcast




Play / Pause

Listen now :

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Lakshmi Lavanya Rama Iyer, Head of Policy and Climate Change, WWF Malaysia and Dave Sivaprasad, Managing Director and Partner, Boston Consulting Group

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

11:05 AM

Raise Your Game

Sheila Oct 2021

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Lakshmi Lavanya Rama Iyer, Head of Policy and Climate Change, WWF Malaysia and Dave Sivaprasad, Managing Director and Partner, Boston Consulting Group

2:05 PM

Live & Learn

3:05 PM

Earth Matters

3:30 PM

Earth Matters

Macaranga Wrap-up: August 2021

4:05 PM

Health & Living

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic

8:05 PM

Off The Ball

9:00 PM

GGWP

10:00 PM

Wavelength