BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Future-Proofing PR Today, For Tomorrow

Future-Proofing PR Today, For Tomorrow

Tan May Lee, Perspective Strategies

19-Mar-19 11:00

Future-Proofing PR Today, For Tomorrow

Change in the media landscape is constant, and this extends to the PR industry, which is no longer viewed as just a subset of marketing. PR agencies now need to go beyond traditional tactics as there is no longer a “one-size-fits-all” approach to supporting business goals. What is the future of PR, and how do we up the speed and get ahead of the curve? We discuss.

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal DevelopmentEntrepreneurship

Tags:  public relationsmarketingsocial mediaagencynippondigitalisation

Share this podcast

Play / Pause

Listen now : Morning Brief

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Lee Ping Wei, CEO of Graphjet Technology

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Barry Ooi, Co-founder, ComeBy

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Lee Ping Wei, CEO of Graphjet Technology

2:05 PM

Front Row


3:05 PM

Good Things

tbc; tbc

4:05 PM

Health & Living

Doctor in the House: First Woman President of the International Society of Surgery

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

Just For Kicks

9:00 PM

A Bit of Culture

10:00 PM

Track By Track