BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Getting Creative With Your Multichannel Campaigns

Getting Creative With Your Multichannel Campaigns

Preethi Sanjeevi, VML

13-Mar-18 11:00

Getting Creative With Your Multichannel Campaigns

A recent report by Kantar Millward Brown revealed that the state of multi-channel advertising campaigns in many countries in the region is bleaker than it seems. Clearly, marketers are struggling to make the most of ad formats and channels to best reach consumers, and they need to start thinking intelligently and creatively, about how to integrate their campaigns. Regional CMO & Head of Consumer Insights at VML, Preeti Sanjeevi tells us how exactly marketers can inject creativity into integrating their ad campaigns.

Produced by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  enterpriseresource centreAdReaction 2018IMCintegrating multichannel campaignsad fragmentationManagerial Resources/DevelopmentEntrepreneur Resources/Development

Business
Dan Lain-Lain

Share this podcast




Play / Pause

Listen now : Inside Story

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Brig-Jen (Rtd) Dato Mohamed Arshad Raji, President of the National Patriots Association

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

BBC World Service

10:05 AM

Open For Business

Homa

11:05 AM

Resource Centre

Lockdown (Ad)ventures

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Brig-Jen (Rtd) Dato Mohamed Arshad Raji, President of the National Patriots Association

2:05 PM

Live & Learn

Are the Terms “B40” and “M40” Still Relevant To Decide Who Needs Aid?

3:00 PM

Today I Learned

What is Juneteenth?

4:05 PM

Health & Living

Should Kids Get The COVID-19 Vaccination?

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Throwback Tuesday

Spirited Away

8:05 PM

By the Book

Bibliography - Pearl S. Buck

9:00 PM

Bar None