BFM 89.9
The Business Station
Getting Creative With Your Multichannel Campaigns
23 mins·11:00, 13 Mar 2018
Getting Creative With Your Multichannel Campaigns
23 mins
·
11:00, 13 Mar 2018
·
Recommended
48 mins
37 mins
38 mins
A recent report by Kantar Millward Brown revealed that the state of multi-channel advertising campaigns in many countries in the region is bleaker than it seems. Clearly, marketers are struggling to make the most of ad formats and channels to best reach consumers, and they need to start thinking intelligently and creatively, about how to integrate their campaigns. Regional CMO & Head of Consumer Insights at VML, Preeti Sanjeevi tells us how exactly marketers can inject creativity into integrating their ad campaigns.
Producer: Audrey Raj
Share:
Recommended
Jun 30
·
48 minsI’ve Never Used ChatGPT. Am I A Dinosaur?
Jun 30
·
37 minsIs Chasing Happiness Making You Unhappy?
Jun 30
·
38 minsTop 5 at 5: Government Silent on Chief Justice Position
Recent episodes
0
Latest stories
Podcasts · Jun 30 · 12:00PM
I’ve Never Used ChatGPT. Am I A Dinosaur?
48 mins
Podcasts · Jun 30 · 48 mins
I’ve Never Used ChatGPT. Am I A Dinosaur?
Podcasts · Jun 30 · 10:00AM
Is Chasing Happiness Making You Unhappy?
37 mins
Podcasts · Jun 30 · 37 mins
Is Chasing Happiness Making You Unhappy?
Podcasts · Jun 30 · 9:00AM
Top 5 at 5: Government Silent on Chief Justice Position
38 mins
Podcasts · Jun 30 · 38 mins
Top 5 at 5: Government Silent on Chief Justice Position