While creating a holistic customer experience has become a key priority for Asia Pacific brands, many retailers are still unable to formulate the winning recipe to delivering exceptional customer experience. Bain & Co revealed that while 80 percent of CEOs believe they’re offering a superior experience, only 8 percent of customers believe so. Why the discrepancy and what can you, as a retailer and business owner do to create an exceptional customer experience? Experience management specialists Qualtrics enlighten us.

Produced by: Audrey Raj

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