BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Marketing Mojo With Havas & Universal

Marketing Mojo With Havas & Universal

Andreas Vogiatzakis, Havas Media Group | Kenny Ong, Universal Music

18-Jul-17 11:00

Marketing Mojo With Havas & Universal

Andreas Vogiatzakis, the CEO of Havas Media Group, and Kenny Ong, the managing director for Universal Music in Malaysia, Singapore, and Indochina, talk about the role that music plays in advertising, looking at previous campaigns where music was used and why a music video was a successful marketing tool for Firefly Airlines. Also discussed are how music assets tie specifically into brand affinity, and how the music selection process for an advertisement is carried out.



Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  enterpriseresource centremarketing mojoHavas Media GroupUniversal MusicAndreas VogiatzakisKenny OngmusicFirefly Airlinesbrand affinityMedia, Marketing, AdvertisingProfessional ServicesPersonal DevelopmentManagerial Resources/DevelopmentEntrepreneur Resources/Development

Business
Dan Lain-Lain

Share this podcast

Latest Podcasts




Play / Pause

Listen now : A Bit of Culture

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

Datuk Seri Shafie Apdal, Caretaker Chief Minister of Sabah

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Voice of SMEs: Dateworks

11:05 AM

Tech Talk

MSP Ep 132

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Datuk Seri Shafie Apdal, Caretaker Chief Minister of Sabah

2:05 PM

The Daily Digest

3:05 PM

Live & Learn

Law & Behold #28: Najib Razak's Rights, Post-Conviction

4:05 PM

Health and Living

Doctor in the House: Will We See a Third COVID-19 Wave?

5:05 PM

The Evening Edition

8:05 PM

Gimlet Programming

9:00 PM

A Bit of Culture

10:00 PM

The Flow