BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Enterprise  >  Resource Centre  >  Marketing Mojo With Havas & Universal

Marketing Mojo With Havas & Universal

Andreas Vogiatzakis, Havas Media Group | Kenny Ong, Universal Music

18-Jul-17 11:00

Marketing Mojo With Havas & Universal

Andreas Vogiatzakis, the CEO of Havas Media Group, and Kenny Ong, the managing director for Universal Music in Malaysia, Singapore, and Indochina, talk about the role that music plays in advertising, looking at previous campaigns where music was used and why a music video was a successful marketing tool for Firefly Airlines. Also discussed are how music assets tie specifically into brand affinity, and how the music selection process for an advertisement is carried out.


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  enterpriseresource centremarketing mojoHavas Media GroupUniversal MusicAndreas VogiatzakisKenny OngmusicFirefly Airlinesbrand affinity


Share this podcast




Play / Pause

Listen now : The Pulse

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Fong Wern Sheng, Executive Chairman of PGF Capital Berhad

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Thilaganathan, CEO, Truck It

11:05 AM

HerVantage

How To Start Capitalising on Fintech with Jael Tan

12:00 PM

Enterprise Biz Bytes

Jan Wong, Co-founder & Online Strategist at OpenMinds Resources

1:00 PM

The Breakfast Grille Repeat

Fong Wern Sheng, Executive Chairman of PGF Capital Berhad

2:05 PM

Live & Learn

3:05 PM

Earth Matters

OK Bloomer, Let's Talk Soil

4:05 PM

Health & Living

Ask A Psychologist: Self-Reflection For The Year-End

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Review

Wednesday

8:00 PM

Cruise Control

Daniel Fernandez, dsf.my | Ariff Roose | Richard Bradbury

10:00 PM

The Pulse