BFM 89.9
The Business Station
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Andreas Vogiatzakis, the CEO of Havas Media Group, and Kenny Ong, the managing director for Universal Music in Malaysia, Singapore, and Indochina, talk about the role that music plays in advertising, looking at previous campaigns where music was used and why a music video was a successful marketing tool for Firefly Airlines. Also discussed are how music assets tie specifically into brand affinity, and how the music selection process for an advertisement is carried out.
enterpriseresource centremarketing mojoHavas Media GroupUniversal MusicAndreas VogiatzakisKenny OngmusicFirefly Airlinesbrand affinity
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