BFM 89.9
The Business Station
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Covid-19 and the ensuing lockdowns have boosted our consumption of social media and with it - the influencer economy. According to Komaci Network, engagement rates have tripled, and 1 in 3 followers have purchased something recommended by an influencer during the MCO. We speak with Chief Marketing Officer Andrew Lee about influencer relations post-pandemic, and why engaging in “trusted voices” is proving to be the most authentic way for brands to communicate with their audiences.
Presenter: Audrey Raj
Producer: Audrey Raj
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