BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
BFM 89.9
The Business Station
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved
Copyright © 2025 BFM Media Sdn. Bhd. 200601017962. All rights reserved

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They grew up with smartphones in their hands. They are apparently savers, not spenders and are a pragmatic, sober group. As Generation Z enters the workforce this year, companies will have to rethink their approach to employee engagement, and do it fast. We give you a 101 on the Gen-Z batch, their expectations when it comes to job-fulfillment, what motivates them and how to prevent a brain-drain with this entrepreneuring bunch.
Producer: Audrey Raj
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