It’s been the year for PR vids, hasn’t it? From the steady stream of political videos during GE14, to Dato Sri Najib Razak’s pre-recorded “If you’re watching this, then…” piece and Tun M’s 93rd birthday celebratory video. The question is, did these videos hit the spot? And what is the fine line between creating a PR masterstroke and a PR dud? We dissect the impact and efficacy of these PR videos with Rantau PR CEO Gogulan Dorairajoo.