The Secret to Marketing Products for Kids
Sriram Krishnamurthy, Wipro Unza
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor.
Produced by: Audrey Raj
Presented by: Audrey Raj
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship
Tags: marketing mojo, johnsons & johnsons, carrie jr., responsible marketing, targeting kids,