BFM 89.9
The Business Station
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When it comes to marketing to kids, there’s a fine line between offering the children what they want and appeasing their parents as well. We speak to the guys behind Carrie Junior - Wipro Unza, about how the brand overtook some of the giants in their segment, how they’ve managed to grow the trust of their customers and how they’ve responsibly employed ‘Pester Power’ in their favor.
Presenter: Audrey Raj
Producer: Audrey Raj
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