BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  When A Brand Has You Feeling Emotions

When A Brand Has You Feeling Emotions

Kim Cramer, BR-ND

18-Jun-19 11:00

When A Brand Has You Feeling Emotions

If you haven’t heard of emotive branding, you’re not alone. Emotive branding is a relatively new technique that is not only changing company culture in leading organisations around the world, but impacting the way people experience brands throughout the entire customer journey. We speak to emotive branding specialists, BR-ND about connecting emotions to a brand, and using emotive branding to create and promote positive behavior.

Produced by: Audrey Raj

Presented by: Audrey Raj


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  brandingcorporate culturecustomer experienceConsumer Goods/ServicesMedia, Marketing, AdvertisingPersonal FinancePersonal DevelopmentManagerial Resources/Development


Business
Money

Share this podcast




Play / Pause

Listen now : Enterprise Biz Bytes

Today’s Shows



6:00 AM

The 6AM Stretch

7:05 AM

Market Watch

7:15 AM

Morning Brief

8:05 AM

The Breakfast Grille

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Sam Teo, ZCity

11:05 AM

Tech Talk

Nikolai Dobberstein, Kearny

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Live & Learn

Eyes That Speak

3:05 PM

Beyond the Ballot Box

tbc

4:05 PM

Health & Living

Brain Waves: The Promise of Gene Therapy

5:05 PM

The Evening Edition

5:35 PM

KIV

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

The Director’s Chair

9:00 PM

I Love KL

10:00 PM

Take Five