BFM 89.9
The Business Station
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42 mins
17 mins
When is the last time you bought something without at least looking at a photo of the product? Chances are, not lately. We are all making decisions, even purchase decisions, based on visuals today. And visuals on social media are particularly influential. On this episode of Marketing Mojo, we speak with Digital Imaging Product Specialist Harn Teh from Sony Marketing about visual influence in marketing and how brands and small businesses can leverage on visuals to motivate their customers into action.
Presenter: Audrey Raj
Producer: Audrey Raj
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ASEAN’s digital payments sector is experiencing rapid growth, fueled by increasing smartphone use, fintech innovation, and a booming e-commerce landscape. Key markets like Indonesia, Vietnam, and the Philippines are leading the way, with major opportunities in digitizing MSMEs and expanding rural financial access. Consumers are shifting toward mobile-first behavior, embracing e-wallets, mobile banking, and digital banks that offer greater convenience and accessibility. ASEAN central banks are strengthening cooperation to enhance payment linkages through QR code integration and shared standards. A major initiative, Project Nexus, aims to make cross-border payments faster, cheaper, and more seamless, though challenges remain in aligning regulations and infrastructure. As digital transactions surge, cybersecurity becomes critical, with the need to protect users without disrupting the payment experience. Importantly, digital finance is helping bank the unbanked, especially in rural areas, where mobile money and fintech tools are providing people with their first access to formal financial services.How can ASEAN ensure inclusive growth as digital payments continue to expand?
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Cracking the Code of White Space Markets
42 mins
Podcasts · May 13 · 42 mins
Cracking the Code of White Space Markets