BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Marketing To Digital Natives

Marketing To Digital Natives

Sean Valencia, Marketing Manager APAC, Treasure Data

29-Nov-22 11:00

Marketing To Digital Natives

For more than a decade, marketers have fretted over winning the notoriously fickle Millennial Generation. And now the Gen Z have entered the fray, gaining buying power while they cement brand preferences. This coupled with very fragmented digital touchpoints today means marketers have their work cut out for them. Sean Valencia from Treasure Data sheds some light on the challenges marketers continue to face as they try to crack the code on digital natives, as well as how brands can play into the instant gratification culture, and balance privacy with hyper personalisation. 

Image Credit: Shutterstock | Ground Picture

Produced by: Audrey Raj

Presented by: Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingmarketsCorporatesentrepreneursSME

Tags:  marketing mojomarketing strategypersonalisationinstant gratification

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

11:00 AM

A Bit of Culture (REPEAT)

The Etiquette of Splitting A Bill; Kam Raslan | Sheryll Paul | Hafiz Noor Shams

12:00 PM


Upcycling Waste Into Fashion; Rebecca Yau, Founder, Ekha Langkawi

1:00 PM

Marketing Mojo (REPEAT)

Leveraging Star Power; René E. Menezes, President and Co-founder, Involve Asia

2:00 PM

Popcorn Culture (REPEAT)

Popcorn Culture - Longlegs & the Best of Horror

3:00 PM


Getting To Know Malaysian Gamers; Kiron Kesav, Chief Strategy Officer, Omnicom Media Group Malaysia

4:00 PM

Pick Of The Pops

Ep551; Patrick Teoh

6:00 PM

The Pulse (REPEAT)

Pulse Picks - Oddisee, SBTRKT, Salmon Brothers, Private Joy