BFM 89.9

Podcast  >  Enterprise  >  Resource Centre  >  Optimism in the Air: Asia's Marcom Industry Sees Robust Growth

Optimism in the Air: Asia's Marcom Industry Sees Robust Growth

Louise Veitch, Head of Southeast Asia, Aspectus Group

21-Feb-24 11:00

Optimism in the Air: Asia's Marcom Industry Sees Robust Growth

The marketing communications landscape in Asia, as with all things, is evolving, with its share of challenges and opportunities shaping its future. Technological advancements and shifting consumer expectations are at the forefront, with AI coming into the fold in content creation, targeting, and personalisation, despite ethical concerns about bias and brand reputation.

This brings to the fore the need for companies and marketing communications professionals to navigate technological changes while aligning their marketing strategies with consumer values, and leveraging new platforms and tools to stay competitive.

Speaking with us today on the key findings of Aspectus Group’s Marcom in Asia report is Louise Veitch, Head of Southeast Asia at Aspectus Group.

This report provides some insights on the state of marketing communications (marcom) in Asia, focusing on industry growth prospects, importance of digital channels, skills development and the evolving landscape of marcom strategies.

Produced by: Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  technologymarketsCorporates

Tags:  marketing communicationmarcomdata analyticsasiasocial mediagen zconsumers

Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows

6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

7:30 AM

Morning Brief

7:45 AM

Top Story

8:00 AM

The Breakfast Grille

8:30 AM

Morning Brief

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

Jeremy Dev, Founder, Far Post Academy

11:00 AM

Marketing Mojo

Mario Braz de Matos, Flying Fish Lab

12:00 PM

Enterprise Explores

Dale Hardcastle, Global Head of Carbon Markets; and Shazrul Asari, Partner, Bain & Company

1:00 PM

The Breakfast Grille Repeat

Jazreel Goh, Country Director of British Council Malaysia

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Inside Story

Talkback Tuesday

7:30 PM

Earth Matters [REPEAT]

9:00 PM

Bar None